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Naming options for surveys with images

When setting up your survey it is important to label all images in multiple choice questions.

Written by Alex Flint

A picture is worth a thousand words – but when you set up a multiple choice or checkbox question, every picture you add as an option needs a label.

We know that labels need to be chosen carefully in this situation, as you don't want to bias participants to choose a certain image based on the label you assigned it. Our recommendation: Use "code words" for the labels.

Need some suggestions? Check out these options:

  • Colors (red, brown, orange)

  • Phonetic alphabet (alpha, delta, zulu)

  • Shapes (square, circle, triangle)

  • Animals (dog, cat, moose)

  • Keyboard symbols (+, *, %)

  • Number your images (image 1, image 2, image 3)

  • Celestial objects (pollux, virgo, laniakea)

  • Directions (left, right, up, down)

  • Roman numerals (I, II, III, IV)

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