Your subscription determines how granular your player targeting can be. Here are the different types of targeting, and what types of players you can reach with each.
Basic Targeting
Available on: Pro Basic and all plans
Best for: Simple targeting needs
What you can target
Location: US, UK, Canada
Age: Adults
Gender
Player type: Casual / Midcore / Hardcore
Genres: Our standard genre list. Read more here.
Specific games: A predefined list of approximately 20+ titles. Read more here.
Devices
Retargeting: Yes, you can re-invite players you've already playtested with!
What you cannot target
Kids (ages 3-15)
Specific players through custom screening questions
Players of games not on our list
Player level
Players with certain spending habits or purchases
Churned players
Players with specific progression requirements
Niche traits (e.g., uses a controller, has played Season 7, etc.)
Advanced Targeting
Available on: Pro Advanced, Enterprise
Best for: Studios with clearly defined target audiences, specific niche audiences, or complex research criteria.
What you can target:
Any country or region we support (Europe, LATAM, SEA, etc.)
Kids (ages 3–15)
Players through custom screeners (write your own pre-qualifying questions)
Custom audiences, including:
Players of any game (even if not listed)
Players at specific levels or progression points
Spenders / non-spenders
Churned players
Fans of particular franchises
Players with peripherals (e.g., controllers)
Players who have completed events/seasons/modes
Players with specific in-game behavior history
Use cases where Advanced Targeting makes a big difference
Testing new features with only end-game players
Monetization research (e.g., “players who have made at least one IAP”)
Kids usability studies
Recruiting for competitive PvP titles
Longitudinal studies requiring precise audience matching
LiveOps research for seasonal content
TL;DR
Advanced targeting gives you maximum flexibility when your research needs are specific, niche, or require players with validated game histories. Use Basic Targeting when your audience is broad and you want to move fast. Use Advanced Targeting when you need highly specific players or kids, or when your research depends on targeted player traits.